Sciweavers

36 search results - page 1 / 8
» Sentiment-oriented contextual advertising
Sort
View
KAIS
2010
129views more  KAIS 2010»
13 years 2 months ago
Sentiment-oriented contextual advertising
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Teng-Kai Fan, Chia-Hui Chang
AAAI
2010
13 years 5 months ago
Visual Contextual Advertising: Bringing Textual Advertisements to Images
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
Yuqiang Chen, Ou Jin, Gui-Rong Xue, Jia Chen, Qian...
KDD
2010
ACM
289views Data Mining» more  KDD 2010»
13 years 1 months ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
CIKM
2009
Springer
13 years 7 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
WWW
2008
ACM
14 years 4 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar