36 search results - page 2 / 8 » Sentiment-oriented contextual advertising |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
CIKM
2008
Springer
13 years 6 months ago
2008
Springer
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
DOCENG
2010
ACM
13 years 5 months ago
2010
ACM
: Contextual Advertising for Web Article Printing Shengwen Yang, Jianming Jin, Parag Joshi, Sam Liu HP Laboratories HPL-2010-79 printed ad, web printing, article extraction, conte...
KDD
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
CIKM
2009
Springer
13 years 11 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...