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» Sentiment-oriented contextual advertising
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WEBI
2009
Springer
14 years 22 days ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
WWW
2009
ACM
14 years 28 days ago
Gamesense
This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains i...
Lusong Li, Tao Mei, Chris Liu, Xian-Sheng Hua
ICDE
2009
IEEE
251views Database» more  ICDE 2009»
14 years 7 months ago
Contextual Ranking of Keywords Using Click Data
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
Utku Irmak, Vadim von Brzeski, Reiner Kraft
SIGIR
2011
ACM
12 years 9 months ago
Mining tags using social endorsement networks
Entities on social systems, such as users on Twitter, and images on Flickr, are at the core of many interesting applications: they can be ranked in search results, recommended to ...
Theodoros Lappas, Kunal Punera, Tamás Sarlo...
EPIA
2009
Springer
14 years 21 days ago
Classifying Documents According to Locational Relevance
This paper presents an approach for categorizing documents according to their implicit locational relevance. We report a thorough evaluation of several classifiers designed for th...
Ivo Anastácio, Bruno Martins, Pável ...