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SIGIR
2008
ACM
13 years 5 months ago
Optimizing relevance and revenue in ad search: a query substitution approach
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
CORR
2011
Springer
161views Education» more  CORR 2011»
12 years 8 months ago
Doubly Robust Policy Evaluation and Learning
We study decision making in environments where the reward is only partially observed, but can be modeled as a function of an action and an observed context. This setting, known as...
Miroslav Dudík, John Langford, Lihong Li
MOBISYS
2009
ACM
14 years 5 months ago
BlueMonarch: a system for evaluating bluetooth applications in the wild
Despite Bluetooth's popularity, low cost, and low power requirements, Bluetooth applications remain remarkably unsophisticated. Although the research community and industry h...
Timothy J. Smith, Stefan Saroiu, Alec Wolman
KDD
2007
ACM
156views Data Mining» more  KDD 2007»
14 years 5 months ago
Estimating rates of rare events at multiple resolutions
We consider the problem of estimating occurrence rates of rare events for extremely sparse data, using pre-existing hierarchies to perform inference at multiple resolutions. In pa...
Deepak Agarwal, Andrei Z. Broder, Deepayan Chakrab...
DOCENG
2009
ACM
13 years 11 months ago
Deriving image-text document surrogates to optimize cognition
The representation of information collections needs to be optimized for human cognition. While documents often include rich visual components, collections, including personal coll...
Eunyee Koh, Andruid Kerne