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» Simplicity as a Driver for Agile Innovation
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COMPUTER
2010
66views more  COMPUTER 2010»
13 years 4 months ago
Simplicity as a Driver for Agile Innovation
Tiziana Margaria, Bernhard Steffen
PERSUASIVE
2009
Springer
13 years 11 months ago
A behavior model for persuasive design
This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has...
B. J. Fogg