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CHB
2016
4 years 4 months ago
Social presence, trust, and social commerce purchase intention: An empirical research
Lacking the presence of human and social elements is claimed one major weakness that is hindering the growth of e-commerce. The emergence of social commerce (SC) might help amelio...
Baozhou Lu, Weiguo Fan, Mi Zhou
PST
2004
9 years 9 months ago
Building Online Trust through Socially Rich Web Interfaces
This paper investigates how human warmth and sociability (social presence) can be integrated through the Web interface to positively impact online trust. An empirical study was und...
Milena M. Head, Khaled Hassanein
SIGECOM
2011
ACM
311views ECommerce» more  SIGECOM 2011»
8 years 10 months ago
The role of social networks in online shopping: information passing, price of trust, and consumer choice
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec
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