2 search results - page 1 / 1 » Social presence, trust, and social commerce purchase intenti... |
PST
2004
13 years 5 months ago
2004
This paper investigates how human warmth and sociability (social presence) can be integrated through the Web interface to positively impact online trust. An empirical study was und...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...