1407 search results - page 1 / 282 » Sponsored Search with Contexts |
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
IJEB
2008
13 years 4 months ago
2008
: The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenu...
ICDE
2009
IEEE
14 years 6 months ago
2009
IEEE
Abstract-- Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (a...