8 search results - page 1 / 2 » Stochastic Budget Optimization in Internet Advertising |
CORR
2010
Springer
13 years 2 months ago
2010
Springer
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the adve...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
CORR
2006
Springer
13 years 4 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
CORR
2010
Springer
13 years 1 months ago
2010
Springer
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these compan...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...