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WINE
2007
Springer
124views Economy» more  WINE 2007»
12 years 9 months ago
Stochastic Models for Budget Optimization in Search-Based Advertising
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
S. Muthukrishnan, Martin Pál, Zoya Svitkina
CORR
2010
Springer
157views Education» more  CORR 2010»
12 years 2 months ago
Stochastic Budget Optimization in Internet Advertising
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the adve...
Bhaskar DasGupta, S. Muthukrishnan
CORR
2006
Springer
148views Education» more  CORR 2006»
12 years 3 months ago
Budget Optimization in Search-Based Advertising Auctions
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
Jon Feldman, S. Muthukrishnan, Martin Pál, ...
CORR
2010
Springer
201views Education» more  CORR 2010»
12 years 1 months ago
Online Advertisement, Optimization and Stochastic Networks
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these compan...
R. Srikant
SODA
2012
ACM
240views Algorithms» more  SODA 2012»
10 years 6 months ago
Simultaneous approximations for adversarial and stochastic online budgeted allocation
Motivated by online ad allocation, we study the problem of simultaneous approximations for the adversarial and stochastic online budgeted allocation problem. This problem consists...
Vahab S. Mirrokni, Shayan Oveis Gharan, Morteza Za...
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