20 search results - page 2 / 4 » Stochastic Models for Budget Optimization in Search-Based Ad... |
AAAI
2008
13 years 6 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
WWW
2008
ACM
14 years 4 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
GECCO
2004
Springer
13 years 9 months ago
2004
Springer
Abstract. The need for effective testing techniques for architectural level descriptions is widely recognised. However, due to the variety of domain-specific architectural descript...
WWW
2009
ACM
14 years 4 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
We present algorithms for a class of resource allocation problems both in the online setting with stochastic input and in the offline setting. This class of problems contains man...