32 search results - page 2 / 7 » Strategic bidder behavior in sponsored search auctions |
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
WINE
2009
Springer
13 years 12 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
WECWIS
2005
IEEE
13 years 11 months ago
2005
IEEE
Proxy bidding has been proposed for combinatorial auctions as a means to speed up the auctions, to simplify the user interface, and to limit strategic behavior. The only previousl...
ACMICEC
2003
ACM
13 years 10 months ago
2003
ACM
Combinatorial auctions are difficult to analyze in part because of the vast number of potential strategies available to the bidders. Proxy bidding interfaces limit the users’ s...