210 search results - page 2 / 42 » Strategies for successful CRM implementation |
HICSS
2005
IEEE
13 years 10 months ago
2005
IEEE
The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted customer relationship management (CRM) implementation ...
EMISA
2005
Springer
13 years 9 months ago
2005
Springer
: The development of Customer Relationship Management (CRM) capabilities by incrementally sourcing and combining “best of breed” services from different providers is a key leve...
HICSS
2006
IEEE
13 years 10 months ago
2006
IEEE
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
HICSS
2003
IEEE
13 years 9 months ago
2003
IEEE
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
DOLAP
2004
ACM
13 years 9 months ago
2004
ACM
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...