Recommender systems, as a type of Web personalized service to support users’ online product searching, have been widely developed in recent years but with primary emphasis on alg...
Every day, new information, products and services are being offered by providers on the World Wide Web. At the same time, the number of consumers and the diversity of their intere...
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
People often use direct physical contact to guide a person to a desired location (e.g., leading a child by the hand) or to adjust a person’s posture for a task (e.g., a dance in...
Social media sites such as Twitter continue to grow at a fast pace. People of all generations use social media to exchange messages and share experiences of their life in a timely...