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MKTSCI
2008
68views more  MKTSCI 2008»
13 years 5 months ago
Supermarket Pricing Strategies
Most supermarket firms choose to position themselves by offering either "Every Day Low Prices" (EDLP) across several items or offering temporary price reductions (promot...
Paul B. Ellickson, Sanjog Misra
FUZZY
1997
Springer
260views Fuzzy Logic» more  FUZZY 1997»
13 years 9 months ago
Forecasting Sales Using Neural Networks
Abstract. In this paper, neural networks trained with the back-propagation algorithm are applied to predict the future values of time series that consist of the weekly demand on it...
Frank M. Thiesing, Oliver Vornberger
IAT
2010
IEEE
13 years 3 months ago
An Interaction-Oriented Model of Customer Behavior for the Simulation of Supermarkets
Abstract--Since several years, great distribution firms implement more and more complex layout and shelf allocation strategies, so as to force empirical know-how to combine with Ar...
Yoann Kubera, Philippe Mathieu, Sébastien P...
HICSS
2000
IEEE
129views Biometrics» more  HICSS 2000»
13 years 9 months ago
Customer Delivered Value in a Web-based Supermarket
This paper explores the marketing of daily consumer goods in a pilot Web-based supermarket, in which no regular customers existed from among 65 registered ones at the end of the p...
Helena Ahola, Harri Oinas-Kukkonen, Timo Koivum&au...
CORR
2011
Springer
153views Education» more  CORR 2011»
12 years 8 months ago
On the Windfall and Price of Friendship: Inoculation Strategies on Social Networks
This article investigates selfish behavior in games where players are embedded in a social context. A framework is presented which allows us to measure the Windfall of Friendship...
Dominic Meier, Yvonne Anne Pignolet, Stefan Schmid...