Most supermarket firms choose to position themselves by offering either "Every Day Low Prices" (EDLP) across several items or offering temporary price reductions (promot...
Abstract. In this paper, neural networks trained with the back-propagation algorithm are applied to predict the future values of time series that consist of the weekly demand on it...
Abstract--Since several years, great distribution firms implement more and more complex layout and shelf allocation strategies, so as to force empirical know-how to combine with Ar...
This paper explores the marketing of daily consumer goods in a pilot Web-based supermarket, in which no regular customers existed from among 65 registered ones at the end of the p...
Helena Ahola, Harri Oinas-Kukkonen, Timo Koivum&au...
This article investigates selfish behavior in games where players are embedded in a social context. A framework is presented which allows us to measure the Windfall of Friendship...
Dominic Meier, Yvonne Anne Pignolet, Stefan Schmid...