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CSE
2009
IEEE
13 years 11 months ago
Surfing a Web of Trust: Reputation and Reciprocity on CouchSurfing.com
—Reputation mechanisms are essential for online transactions, where the parties have little prior experience with one another. This is especially true when transactions result in...
Debra Lauterbach, Hung Truong, Tanuj Shah, Lada A....
IEEEARES
2008
IEEE
13 years 11 months ago
Trust Modelling in E-Commerce through Fuzzy Cognitive Maps
Trust and its role in e-commerce is a major topic for researchers, clients, and service providers alike. However, questions of origin and practical usage of trust in e-commerce ar...
Christian Schläger, Günther Pernul