15 search results - page 1 / 3 » Targeting Television Audiences Using Demographic Similarity |
ICDM
2010
IEEE
13 years 2 months ago
2010
IEEE
Targeting advertising on television is difficult due to limitations around ad tracking and ad delivery. This paper describes a new method of television advertising which can work w...
CHI
2010
ACM
13 years 11 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
IPM
2002
13 years 4 months ago
2002
The emergence of general audience digital libraries (GADLs) defines a context that represents a hybrid of both ``traditional'' IR, using primarily bibliographic resource...
TSD
2010
Springer
13 years 3 months ago
2010
Springer
Abstract. In the paper we introduce the on-line captioning system developed by our teams and used by the Czech Television (CTV), the public service broadcaster in the Czech Republi...
3DIM
2011
IEEE
12 years 4 months ago
2011
IEEE
—Predictive modeling aims at constructing models that predict a target property of an object based on its descriptions. In digital human modeling, it can be applied to predicting...