32 search results - page 1 / 7 » The Business Value of CRM Systems: A Resource-Based Perspect... |
HICSS
2008
IEEE
13 years 10 months ago
2008
IEEE
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...
ECIS
2001
13 years 5 months ago
2001
Customer Relationship Management (CRM) standard package software has become a key contributor to attempts at aligning business and IT strategies in recent years. The past decade h...
HICSS
2003
IEEE
13 years 9 months ago
2003
IEEE
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
HICSS
2007
IEEE
13 years 10 months ago
2007
IEEE
While exploring value webs -cooperating enterprises- it is common to view such webs from multiple perspectives: (1) the business value perspective, (2) the business process perspe...
HICSS
2012
IEEE
12 years 1 days ago
2012
IEEE
The migration to a service based economy has led many firms to emphasize the service component of their product offerings. This shift has led to the emergence of a business model ...