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WWW
2011
ACM
12 years 12 months ago
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Randall A. Lewis, Justin M. Rao, David H. Reiley