11 search results - page 1 / 3 » The Complex Dynamics of Sponsored Search Markets |
ADMI
2009
Springer
13 years 11 months ago
2009
Springer
CORR
2010
Springer
13 years 4 months ago
2010
Springer
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
ESA
2009
Springer
13 years 9 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
CORR
2008
Springer
13 years 4 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
SIGECOM
1999
ACM
13 years 9 months ago
1999
ACM
Markets for electronic goods provide the possibility of exploring new and more complex pricing schemes, due to the flexibility of information goods and negligible marginal cost. I...