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» The Complex Dynamics of Sponsored Search Markets
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WWW
2009
ACM
14 years 6 months ago
General auction mechanism for search advertising
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...
AAMAS
2010
Springer
13 years 5 months ago
Multi-goal economic search using dynamic search structures
This paper investigates cooperative search strategies for agents engaged in costly search in a complex environment. Searching cooperatively, several search goals can be satisfied w...
David Sarne, Efrat Manisterski, Sarit Kraus
FEDCSIS
2011
76views more  FEDCSIS 2011»
12 years 5 months ago
Search--Based Testing, the Underlying Engine of Future Internet Testing
Abstract—The Future Internet will be a complex interconnection of services, applications, content and media, on which our society will become increasingly dependent. Time to mark...
Arthur I. Baars, Kiran Lakhotia, Tanja E. J. Vos, ...
AAAI
2011
12 years 5 months ago
On Expressing Value Externalities in Position Auctions
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
Florin Constantin, Malvika Rao, Chien-Chung Huang,...
KDD
2008
ACM
284views Data Mining» more  KDD 2008»
14 years 6 months ago
Community evolution in dynamic multi-mode networks
A multi-mode network typically consists of multiple heterogeneous social actors among which various types of interactions could occur. Identifying communities in a multi-mode netw...
Lei Tang, Huan Liu, Jianping Zhang, Zohreh Nazeri