While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
In e-commerce applications, no systematic research has been provided to evaluate if the use of a detailed and rich contextual representation improves the user modeling predictive p...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
Spyware is a significant problem for most computer users. The term “spyware” loosely describes a new class of computer software. This type of software may track user activitie...
Online forums represent one type of social media that is particularly rich for studying human behavior in information seeking and diffusing. The way users join communities is a re...