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ASUNAM
2009
IEEE
13 years 11 months ago
An Analytical Way to Find Influencers on Social Networks and Validate their Effects in Disseminating Social Games
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
Erica Suyeon Kim, Steve SangKi Han
GECCO
2010
Springer
254views Optimization» more  GECCO 2010»
13 years 9 months ago
Evolving viral marketing strategies
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
Forrest Stonedahl, William Rand, Uri Wilensky
HICSS
2008
IEEE
114views Biometrics» more  HICSS 2008»
13 years 11 months ago
On Structural Analysis of Large Networks
Containing much valuable information, networks such as the World Wide Web, social networks and metabolic networks draw increasingly attention in scientific communities. Network cl...
Nurcan Yuruk, Xiaowei Xu, Thomas A. J. Schweiger
KDD
2008
ACM
174views Data Mining» more  KDD 2008»
14 years 5 months ago
Effective label acquisition for collective classification
Information diffusion, viral marketing, and collective classification all attempt to model and exploit the relationships in a network to make inferences about the labels of nodes....
Mustafa Bilgic, Lise Getoor