Diversification may increase economic benefits through more efficient utilization of business resources across multiple markets. However, the benefits of these scope economies are...
Although CRM is one of the fastest growing management approaches being adopted across many organizations and particularly tourism and hospitality firms, the deployment of CRM appl...
Existing studies on IT outsourcing have mainly examined partnership factors that influence IT outsourcing effectiveness. This stream of IT outsourcing research has largely ignored...
Managing risks in outsourcing has been widely researched but is still not fully understood by either academics or practitioners. Recent research on IS outsourcing relationships ha...
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...