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WWW
2011
ACM
13 years 9 days ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
SIGIR
2011
ACM
12 years 8 months ago
2011
ACM
The situation in which a choice is made is an important information for recommender systems. Context-aware recommenders take this information into account to make predictions. So ...