Sciweavers

177 search results - page 36 / 36
» The Middle Product Algorithm I
Sort
View
KDD
2012
ACM
212views Data Mining» more  KDD 2012»
11 years 7 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...
KDD
2009
ACM
210views Data Mining» more  KDD 2009»
14 years 5 months ago
Large-scale behavioral targeting
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Ye Chen, Dmitry Pavlov, John F. Canny