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IADIS
2003
13 years 6 months ago
The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework
This paper proposes a conceptual framework that relates e-marketing strategy (Web-Design, Web-Promotion, Web-Price and Web-CRM) with performance at web and firm levels, while cons...
Paulo Rita, Luis Filipe Lages, Carmen Lages
IADIS
2004
13 years 6 months ago
A Taxonomy for Scenario-Based Engineering
Recent works about the activity-oriented approach et educational modeling languages ask questions about the pedagogical scenario concept. The aim of this paper is to define the fo...
Anne Lejeune, Jean-Philippe Pernin
DAGSTUHL
1996
13 years 6 months ago
Global Control for Partial Deduction through Characteristic Atoms and Global Trees
Recently, considerable advances have been made in the (on-line) control of logic program specialisation. A clear conceptual distinction has been established between local and glob...
Michael Leuschel, Bern Martens