3414 search results - page 1 / 683 » The demographics of web search |
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
In advertising and content relevancy prediction it is important to understand whether, over time, information that reaches one demographic group spreads to others. In this paper w...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost...
CHI
2010
ACM
13 years 11 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
ICDM
2010
IEEE
13 years 1 months ago
2010
IEEE
Demographic information plays an important role in gaining valuable insights about a web-site's user-base and is used extensively to target online advertisements and promotion...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...