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    2009
    ACM
    198views Internet Technology» more  WWW 2009»
    Adaptive bidding for display advertising
    14 years 7 months ago
    Adaptive bidding for display advertising
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    Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
    Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
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