1607 search results - page 2 / 322 » The effects of online advertising |
MKTSCI
2011
12 years 8 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
PST
2008
13 years 6 months ago
2008
Intrusive Web advertising such as pop-ups and animated layer ads, which distract the user from reading or navigating through the main content of Web pages, is being perceived as a...
KAIS
2010
13 years 3 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
ICMCS
2008
IEEE
13 years 11 months ago
2008
IEEE
Information overload has become an important problem in the internet, and that all kinds of existing ads flood into people’s eyes causes scarcity of user’s attention. To provi...