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SIGIR
2010
ACM
13 years 8 months ago
The good, the bad, and the random: an eye-tracking study of ad quality in web search
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
Georg Buscher, Susan T. Dumais, Edward Cutrell
CHI
2011
ACM
12 years 8 months ago
No clicks, no problem: using cursor movements to understand and improve search
Understanding how people interact with search engines is important in improving search quality. Web search engines typically analyze queries and clicked results, but these actions...
Jeff Huang, Ryen W. White, Susan T. Dumais