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WINE
2010
Springer
220views Economy» more  WINE 2010»
9 years 4 months ago
Threshold Models for Competitive Influence in Social Networks
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
Allan Borodin, Yuval Filmus, Joel Oren
SODA
2008
ACM
184views Algorithms» more  SODA 2008»
9 years 8 months ago
On the approximability of influence in social networks
In this paper, we study the spread of influence through a social network, in a model initially studied by Kempe, Kleinberg and Tardos [14, 15]: We are given a graph modeling a soc...
Ning Chen
IPL
2010
139views more  IPL 2010»
9 years 4 months ago
A note on competitive diffusion through social networks
We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
Noga Alon, Michal Feldman, Ariel D. Procaccia, Mos...
STOC
2007
ACM
140views Algorithms» more  STOC 2007»
10 years 7 months ago
On the submodularity of influence in social networks
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...
Elchanan Mossel, Sébastien Roch
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