2 search results - page 1 / 1 » Trust and mistrust of online health sites |
CHI
2004
ACM
13 years 10 months ago
2004
ACM
Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searc...
IJMMS
2006
13 years 4 months ago
2006
Trust is a key factor in consumer decisions about website engagement. Consumers will engage with sites they deem trustworthy and turn away from those they mistrust. In this paper ...