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ACMICEC
2006
ACM
142views ECommerce» more  ACMICEC 2006»
13 years 10 months ago
Trusting advice from other buyers in e-marketplaces: the problem of unfair ratings
In electronic marketplaces populated by self-interested agents, buyer agents would benefit by modeling the reputation of seller agents, in order to make effective decisions abou...
Jie Zhang, Robin Cohen
SIGECOM
2011
ACM
311views ECommerce» more  SIGECOM 2011»
12 years 7 months ago
The role of social networks in online shopping: information passing, price of trust, and consumer choice
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec