—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...
Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In thi...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
This paper presents observations of traffic to and from a particular World-Wide Web server over the course a year and a half. This paper presents a longitudinal look at various ne...
Recently, many video sharing sites provide external links so that their video or audio contents can be embedded into external web sites. For example, users can copy the embedded U...