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ICDCS
2011
IEEE
9 years 3 months ago
Understanding the Network and User-Targeting Properties of Web Advertising Networks
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...
WWW
2010
ACM
10 years 11 months ago
Analyzing content-level properties of the web adversphere
Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In thi...
Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic,...
WWW
2008
ACM
11 years 4 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
CCR
2000
101views more  CCR 2000»
10 years 3 months ago
A web server's view of the transport layer
This paper presents observations of traffic to and from a particular World-Wide Web server over the course a year and a half. This paper presents a longitudinal look at various ne...
Mark Allman
NOSSDAV
2010
Springer
10 years 8 months ago
Towards understanding the external links of video sharing sites: measurement and analysis
Recently, many video sharing sites provide external links so that their video or audio contents can be embedded into external web sites. For example, users can copy the embedded U...
Kunfeng Lai, Dan Wang
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