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CCS
2011
ACM
12 years 5 months ago
2011
ACM
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
KDD
2009
ACM
14 years 6 months ago
2009
ACM
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...