This Research in Progress paper analyses users’ requirements for the development of a Virtual Community (VC) for the academic SAP UCC (University Competence Center) User Group. ...
Winfried Ebner, Ulrich Bretschneider, Jan Marco Le...
Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the collection and effective use ...
Different buyers exhibit different purchasing behaviors. Some rush to purchase new products while others tend to be more cautious, waiting for reviews from people they trust. In...