The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
Interface personalization can improve a user’s performance and subjective impression of interface quality and responsiveness. Personalization is difficult to implement as it req...
In e-commerce applications, no systematic research has been provided to evaluate if the use of a detailed and rich contextual representation improves the user modeling predictive p...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
Effective personalization is greatly demanded in highly heterogeneous and diverse e-commerce domain. In our approach we rely on the idea that an effective personalization techniqu...