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TKDE
2008
128views more  TKDE 2008»
11 years 11 months ago
Using Context to Improve Predictive Modeling of Customers in Personalization Applications
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
ICDM
2006
IEEE
161views Data Mining» more  ICDM 2006»
12 years 5 months ago
Personalization in Context: Does Context Matter When Building Personalized Customer Models?
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
IUI
2006
ACM
12 years 5 months ago
Automatic construction of personalized customer interfaces
Interface personalization can improve a user’s performance and subjective impression of interface quality and responsiveness. Personalization is difficult to implement as it req...
Robert Price, Russell Greiner, Gerald Häubl, ...
CONTEXT
2007
Springer
12 years 6 months ago
User Profiling with Hierarchical Context: An e-Retailer Case Study
In e-commerce applications, no systematic research has been provided to evaluate if the use of a detailed and rich contextual representation improves the user modeling predictive p...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
FLAIRS
2004
12 years 1 months ago
Personalization Using Hybrid Data Mining Approaches in E-Business Applications
Effective personalization is greatly demanded in highly heterogeneous and diverse e-commerce domain. In our approach we rely on the idea that an effective personalization techniqu...
Olena Parkhomenko, Yugyung Lee, Chintan Patel
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