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WWW
2009
ACM
14 years 5 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2009
ACM
14 years 5 months ago
Combining global optimization with local selection for efficient QoS-aware service composition
The run-time binding of web services has been recently put forward in order to support rapid and dynamic web service compositions. With the growing number of alternative web servi...
Mohammad Alrifai, Thomas Risse