27 search results - page 1 / 6 » Using landing pages for sponsored search ad selection |
WWW
2010
ACM
13 years 11 months ago
2010
ACM
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
KDD
2009
ACM
14 years 4 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
WSDM
2010
ACM
14 years 1 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
ICDE
2009
IEEE
14 years 6 months ago
2009
IEEE
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...