27 search results - page 2 / 6 » Using landing pages for sponsored search ad selection |
CORR
2008
Springer
13 years 4 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
CEC
2010
IEEE
13 years 5 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
15
Voted
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...