27 search results - page 4 / 6 » Using landing pages for sponsored search ad selection |
WINE
2009
Springer
14 years 10 days ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
SIGIR
2010
ACM
13 years 9 months ago
2010
ACM
Search trails mined from browser or toolbar logs comprise queries and the post-query pages that users visit. Implicit endorsements from many trails can be useful for search result...
SODA
2008
ACM
13 years 7 months ago
2008
ACM
In recent years there has been considerable interest in analyzing random graph models for the Web. We consider two such models - the Random Surfer model, introduced by Blum et al....
CIKM
2007
Springer
13 years 12 months ago
2007
Springer
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...