2 search results - page 1 / 1 » What factors influence online brand trust: evidence from onl... |
JTAER
2010
12 years 11 months ago
2010
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
CHI
2002
ACM
14 years 5 months ago
2002
ACM
A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...