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ELECTRONICMARKETS
2000
130views more  ELECTRONICMARKETS 2000»
13 years 5 months ago
Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce
Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the collection and effective use ...
Petra Schubert, Mark Ginsburg
ELECTRONICMARKETS
2000
81views more  ELECTRONICMARKETS 2000»
13 years 5 months ago
On Auctions as the Negotiation Paradigm of Electronic Markets
Until recently, electronic markets were dominated by the combination of static offer schemes and fixed pricing. Static offer schemes such as online catalogues apparently bear the ...
Michael Ströbel