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IWIPS
2004
13 years 6 months ago
2004
Our research aims to detect the impact of various cultural variables on search behaviour. We tested our hypotheses by examining users' navigation steps recorded in a large lo...
IWIPS
2004
13 years 6 months ago
2004
Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this pape...