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IWIPS
2004

98views Business» more IWIPS 2004»

Cultural Determinants of Search Behaviour on Websites

13 years 6 months ago

Our research aims to detect the impact of various cultural variables on search behaviour. We tested our hypotheses by examining users' navigation steps recorded in a large lo...

Anett Kralisch, Bettina Berendt

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12

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IWIPS
2004

80views Business» more IWIPS 2004»

Website Design and Culture: An Empirical Investigation

13 years 6 months ago

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Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this pape...

Dianne Cyr, Joe Ilsever, Carole Bonanni, John Bowe...

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22

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IWIPS
2007

124views Business» more IWIPS 2007»

Actually Being There: The Cultural Experience Workshop

13 years 6 months ago

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For the first time, the IWIPS conference will take place outside Europe, the US or Canada. Taking place this year in Southern Mexico, in the beautiful city of Mérida and its surr...

Mario Alberto Moreno Rocha

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8

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IWIPS
2007

113views Business» more IWIPS 2007»

Cross Cultural Study: Perception, Usage, and Adoption of Technology

13 years 6 months ago

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The primary goal of the project was to understand the cultural similarities and differences in perception, adoption and usage of technology across three cultures (US, India and Ch...

Apala Lahiri Chavan, Beena Prabhu, Warren Greving

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