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JECR
2002
13 years 4 months ago
2002
JECR
2002
13 years 4 months ago
2002
means-end theory, widely used in market research, identifies three levels of abstraction
JECR
2002
13 years 4 months ago
2002
The concept of trust in electronic commerce literature has emerged over recent years. Whilst trust has always been an aspect of business generally, in the digital economy it has t...
JECR
2002
13 years 4 months ago
2002
This article outlines a number of important research issues in human-computer interaction in the e-commerce environment. It highlights some of the challenges faced by users in bro...
JECR
2002
13 years 4 months ago
2002
Based on ethnographic studies of two business-to-business (B2B) electronic commerce (EC) marketplaces and a review of interorganizational relationship literature, this paper propo...