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MANSCI
2006
13 years 5 months ago
2006
There is growing evidence that consumers are influenced by Internet-based opinion forums before making a variety of purchase decisions. Firms whose products are being discussed in...
MANSCI
2006
13 years 5 months ago
2006
In many different managerial contexts, consumers "leave money on the table" by, for example, their failure to claim rebates, use available coupons, and so on. This proje...