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WWW
2009
ACM
11 years 4 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2009
ACM
11 years 4 months ago
To join or not to join: the illusion of privacy in social networks with mixed public and private user profiles
In order to address privacy concerns, many social media websites allow users to hide their personal profiles from the public. In this work, we show how an adversary can exploit an...
Elena Zheleva, Lise Getoor
WWW
2009
ACM
11 years 4 months ago
What makes conversations interesting?: themes, participants and consequences of conversations in online social media
Rich media social networks promote not only creation and consumption of media, but also communication about the posted media item. What causes a conversation to be interesting, th...
Ajita John, Dorée D. Seligmann, Hari Sundar...
WWW
2009
ACM
11 years 4 months ago
Personalized recommendation on dynamic content using predictive bilinear models
In Web-based services of dynamic content (such as news articles), recommender systems face the difficulty of timely identifying new items of high-quality and providing recommendat...
Wei Chu, Seung-Taek Park
WWW
2009
ACM
11 years 4 months ago
A trust management framework for service-oriented environments
Many reputation management systems have been developed under the assumption that each entity in the system will use a variant of the same scoring function. Much of the previous wo...
William Conner, Arun Iyengar, Thomas A. Mikalsen, ...
WWW
2009
ACM
11 years 4 months ago
Computers and iphones and mobile phones, oh my!: a logs-based comparison of search users on different devices
We present a logs-based comparison of search patterns across three platforms: computers, iPhones and conventional mobile phones. Our goal is to understand how mobile search users ...
Maryam Kamvar, Melanie Kellar, Rajan Patel, Ya Xu
WWW
2009
ACM
11 years 4 months ago
Analyzing seller practices in a Brazilian marketplace
E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consu...
Adriano M. Pereira, Diego Duarte, Paulo Góe...
WWW
2009
ACM
11 years 4 months ago
Sitemaps: above and beyond the crawl of duty
Comprehensive coverage of the public web is crucial to web search engines. Search engines use crawlers to retrieve pages and then discover new ones by extracting the pages' o...
Uri Schonfeld, Narayanan Shivakumar
WWW
2009
ACM
11 years 4 months ago
A densitometric analysis of web template content
What makes template content in the Web so special that we need to remove it? In this paper I present a large-scale aggregate analysis of textual Web content, corroborating statist...
Christian Kohlschütter
WWW
2009
ACM
11 years 4 months ago
What's up CAPTCHA?: a CAPTCHA based on image orientation
We present a new CAPTCHA which is based on identifying an image's upright orientation. This task requires analysis of the often complex contents of an image, a task which hum...
Rich Gossweiler, Maryam Kamvar, Shumeet Baluja
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