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    ESA
    2009
    Springer
    156views Algorithms» more  ESA 2009»
    On Revenue Maximization in Second-Price Ad Auctions
    13 years 12 months ago
    On Revenue Maximization in Second-Price Ad Auctions
    Download  www.cs.washington.edu
    Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
    Yossi Azar, Benjamin E. Birnbaum, Anna R. Karlin, ...
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